Consumer Attitudes on Health & Wellness: Can You Position Your Healthy Products For Success In An Unhealthy Economy?
This publication reviews a recent webinar on this topic held on March 10, 2009 and sponsored by Solae. The report examines the key highlights of the webinar, and answers pressing questions surrounding the impact of the current economic conditions on the health and wellness markets.
- Will health & wellness products disappear because of the economy?
- How can companies best position their health & wellness products to consumers? What do consumers want?
- Do "healthy" and "convenient" go together? If so, how?
- Does decreased spending on restaurants spell opportunity for convenience meals?
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